Today, you’ll know more about the intricacies of creating custom reports in GA4 (Google Analytics 4). We’ll provide step-by-step guidance on making the most of these elements, talk about why it’s important, and answer the most popular questions regarding this topic.
Before we start…
Let’s remind ourselves that GA4 offers two different ways to create custom reports: standard reports in the Reports section and dynamic reports in the Explore section. Customizing standard reports in the Reports section is suitable for cases requiring a deeper exploration of information, its correlation, intersection, and relationship, which are either unavailable or not provided in standard reports.
Dynamic reports in the Explore section involve a range of different data analysis methods that surpass standard reports. This method of analysis allows for a deeper dive into the data and a detailed examination of user behavior specifics:
Special queries;
Various data processing methods;
Data deepening, merging, or splitting;
Data filtering and segmentation;
And other features that make reports extensive and informative.
Monitor & Analyze Performance
Track your blog's performance using analytics tools like Google Analytics. Monitor key metrics such as traffic, engagement, and conversion rates. Use this data to identify areas for improvement and optimize your blog strategy.
Customize Your Blog Theme
hoose a theme for your blog that reflects your style and the topics you'll be covering. Customize the theme to make it unique and visually appealing. Most platforms offer a range of free and premium themes to choose from. Although both methods offer advanced analytics capabilities, this guide will focus on creating custom reports in the Reports section. So, let’s get going.
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Monitor These Points
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Research Your Competitor
